lauren hock
The Continued Recovery of the New Orleans Lodging Market
Lauren Hock | November 7, 2023
By Lauren Hock New Orleans consistently ranks among the top leisure destinations in the United States due to its reputation for food, drink, and music; the preserved Vieux Carré (French Quarter); and its innate culture of hospitality. In 2020, New Orleans’s most popular event, Mardi Gras, was held on February 25, but the city shut down on March 20 as COVID-19 infection rates began to increase. Thus, Jazz Fest and other conventions, events, and festivals for the rest of that year were canceled. After stay-at-home orders were lifted, New Orleans was one of few cities on the Gulf Coast to impose capacity limits and enforce vaccination ...
Mississippi Gulf Coast: A Record Recovery
Lauren Hock | September 1, 2023
By Lauren Hock 2020: Strength During the Pandemic The COVID-19 pandemic initially posed a major threat to the leisure-heavy Gulf Coast tourism industry, as the market only benefited from one month of Spring Break travel before the stay-at-home orders were issued. However, the state of Mississippi relaxed its COVID-19 restrictions sooner than competitive markets in nearby states, thereby allowing the state’s Secret Coast resorts to capture large amounts of pent-up leisure demand. As a result, occupancy and ADR for July and August nearly reached pre-pandemic levels. The hurricane season can have a negative or positive impact on Gulf Coas...
HVS Market Pulse: New Orleans, LA
Lauren Hock | April 18, 2018
By Lauren Hock New Orleans has continually been voted one of the top leisure destinations in the country; in 2017, the city and select institutions ranked top on lists from Condé Nast Traveler, Travel + Leisure, Southern Living, and Food & Wine, among others. By March 2018, the city had earned new accolades from almost 30 publications, notably starting off the year as the first stop on the New York Times' "52 Places to Go in 2018." The city's visibility increased in many ways in 2017, from hosting the relocated NBA All-Star Game, to providing the backdrop for the movie Girl's Trip, and counting down to 2018 for the central ti...
