“Easy to Obtain” Hospitality Technology Innovation Is Here. It Really Is!

ROOMDEX | November 10, 2020

By Jos Schaap For years, it was openly acknowledged that hospitality simply lagged behind all other industries when it came to technology. Yes, the Internet profoundly disrupted and changed the distribution system. But too often, these hospitality technology changes were forced on hoteliers as opposed to being championed from within. Recent evolution in cloud technologies mean there is new growth in the number of innovative hospitality technology start-ups in a market that is now desperate for help. The question is, will hoteliers continue to do their jobs like it is still 1992 or will they wake up to the potential that awaits them? ...