laurent idrac
Exploring MDM vs. CDP in Hospitality
Laurent Idrac | April 11, 2022
Before you deploy a Customer Data Platform to build omnichannel marketing strategies, ensure you’ve got a solid Master Data Management process to centralize and normalize the necessary data that will feed your CDP. By Laurent Idrac, Hapi As the hospitality industry navigates its way through recovery, there’s been a collective shift throughout operating departments toward a guest-centric strategy, deploying solutions to improve guest satisfaction, capture more direct bookings, and drive revenue at each touchpoint along the guest journey. The longstanding dream of a golden customer record – a single profile offering a 360-degree vi...
Laurent Idrac Assumes Role as Chief Operations Officer for Hapi
Hapi | April 23, 2019
Experienced hospitality technology industry executive to head up operations for provider of cloud-based data streaming, integration and enrichment platform Orlando, FL – April 23, 2019 – Hapi, the transformative new data streaming, integration and enrichment platform designed to solve the hotel industry's rapidly expanding data management challenges, has named Laurent Idrac, a 30-year veteran of the global hotel technology industry as COO for the company. Prior to assuming this new leadership role, Idrac served on Hapi's Board of Advisors. "After almost a year as an executive advisor to Hapi, I felt it was the right time fo...
HAPI Taps Laurent Idrac as Latest Advisory Board Member
HAPI and Data Travel | June 5, 2018
New cloud-based data streaming, integration and enrichment platform adds seasoned hospitality technology industry executive to its leadership team Miami – June 5, 2018 – HAPI, a transformative new data streaming, integration and enrichment platform designed to solve the hotel industry's rapidly expanding data management challenges, has appointed Laurent Idrac, a 30-year veteran of the global hotel technology industry to its Board of Advisors. In preparation for rapid adoption and growth, this strategic appointment reflects HAPI's commitment to true innovation, leadership and positive change for the hotel market. "I have a st...
