lausanne report
Does the Guest of the Future want High Tech or High Touch?
April 19, 2017
By 2030, multiple changes will occur and will influence the hospitality industry due to globalisation, one of them being a shift of market power. In the fourth thesis of the Lausanne Report, EHL - in cooperation with hospitality experts - discuss this trend that will disrupt the industry depending on the economic stages of a market and its geographical position. #4 THE EMOTIONAL EXPERIENCE The main challenge of hospitality managers of the future is to improve guest experience, which involves perceptions and emotions. Customers may react in many different ways and the experience must therefore be carefully thought of and created. In a h...
EHL Publishes the LAUSANNE REPORT, a Look Into the Hospitality Industry With a 2030 Horizon
December 7, 2016
LAUSANNE, Switzerland, December 7th 2016 – Today, Ecole hôtelière de Lausanne (EHL), the world's leading institution in hospitality management education, announces the publication of its much-awaited Lausanne Report, an inspirational analysis of two years of extensive market research and exclusive interviews with prominent business leaders. The study provides reader-friendly reflection on some of the most important forces that are shaping today's world and their long-term impact on the hospitality industry. The Lausanne Report challenges a conventionally unilateral thought process and enriches the debate on future ris...
