lead generation
RFPAssist Continues to Drive New Event Sales Opportunities for Hotels
Lodging Interactive | January 11, 2021
Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, announced today that it continues to see increasing demand for group and social event bookings through its recently launched RFPAssist lead generation service. “Our RFPAssist lead generation service is delivering an average of 37 new group RFP’s for our hotel clients on a monthly basis,” stated DJ Vallauri, Founder, President & CEO of Lodging Interactive. “This comes in a time where properties continue to struggle to generate new event revenue opportunities.” Lodging Interactive’s RFPAs...
Want to Step Up Your B2B Lead Generation? You Need to Read This First!
Alan Young | January 29, 2020
By Alan E. Young I have a question for you. How do you get leads in this new economy? “A story is at its best when it's not intrusive, when it brings value to a platform's consumers, and when it fits in as a natural step along the customer's path to making a purchase,” explains Gary Vaynerchuk, in his bestselling book, Jab, Jab, Jab, Right Hook. The overall takeaway of the book is that companies have to continually give value to their audience before asking them to buy their products and services. And so, the better question is this: how do we get there in the first place? Before anything else, shouldn’t we be considering those...
Standing Out in This Era of “Silent Selling”: Six Ways Hotel Salespeople Can Use Video Email to Engage Prospects
Doug Kennedy | December 11, 2019
By Doug Kennedy It is eerily silent in most sales offices these days. Whereas in the past the halls echoed with telephone conversations between sales managers and group or function planners, these days the only sounds you’ll hear are the clicking of fingers on a computer keypad. Nowadays, most leads are arriving via various “silent” channels. These include direct website RFP’s, leads forwarded from regional brand offices, app notifications coming in from lead generation platforms such as CVENT, The Knot/Wedding Wire, or digital notifications from the local CVB or DMO. Likewise, most salespeople respond silently by emailing st...
