leisure demand
September 2024 Hotel Industry Outlook: Anticipating Accelerated Growth
Anne R. Lloyd-Jones | October 4, 2024
After twelve months of declining occupancy and improving ADR from April 2023 through March 2024, the U.S. lodging market appears to have entered a period of relative stability, with changes in both metrics more subdued than in the recent past. However, as with most averages, these aggregate results comprise notable variations among individual markets and lodging segments. The meeting and group segment continues to increase, supported by both improving convention activity and continued growth in corporate group meetings and events. These trends are particularly beneficial to the luxury and upper-upscale segments of the market, as well as in...
PwC’s US Hospitality Directions – May 2024
PwC Hospitality Directions | May 21, 2024
Economic uncertainty, an upcoming election and geopolitical tensions to likely impact hotel performance through 2025 Growth in leisure demand has moderated for US hotels. Domestic travelers have continued to seek out experiences internationally and inbound international traffic has yet to recover to pre-pandemic levels. An increased appeal of short-term rentals by leisure travelers has contributed to moderating leisure demand for hotels. Individual business travel and group demand have continued to improve but have still not been able to offset the softening of leisure demand. As a result, occupancy levels have declined year-over-year in eac...
Marriott International Supports Increased Leisure Demand in Canada
Marriott International | May 10, 2024
Company focused on lifestyle, upper midscale and extended stay brands, as well as market-specific loyalty offerings Marriott International’s presence in the Canadian market strengthened, as the company celebrated a 36 percent year over year increase in hotel-level leisure revenue in 2023. With 274 hotels currently open and 90 in the pipeline, several factors, including a dedicated focus on lifestyle, upper midscale and extended stay brands; as well as market-specific loyalty program offerings and partnerships, continue to drive the company’s success in Canada. Lifestyle Brands Driving Success In an effort to meet the increased demand...
Fall Break and Homecoming Scheduling Provides Hotel Demand Opportunities Across the U.S.
STR | September 26, 2023
Analysis by Brannan Doyle School is now fully in session in the U.S., and upcoming fall schedules are the first opportunity this season for hoteliers to capitalize on an influx of traveling students and their families. More specifically, the hotel industry can plan on peak fall break demand during the first half of October 2023. Fall break, already STR’s thorough database of public school districts showed 11 September to be the latest K-12 start date of the year—except for those districts delayed due to contract disputes. Those starting during the second week of September were fringe cases as comparisons with a similar dat...
