leisure outlook
Leisure in the Time of Covid
Craig Jacobs | March 5, 2021
By Craig Jacobs Competition for local and regional leisure business among hotels is unusually intense for the painfully obvious reason that COVID has curbed everything else. To generate leisure demand, properties invest in digital marketing including social media, SEO, paid search, and display advertising. They also engage with on-line travel agencies to capture discounted business. While there are reliable key performance indicators to measure results from these marketing tools, creating an acceptable financial return on investment is challenging. Keeping up with the latest trends surrounding marketing technology requires a major commitme...
Fitch: U.S. Leisure Outlook Stable Amid Competition for Consumer Wallet Share
Fitch Ratings | December 7, 2015
Fitch Ratings-New York-07 December 2015: U.S. leisure companies will continue to benefit from consumer spending growth in 2016, aided by the trend towards more experiential, rather than material, purchases, according to a new Fitch Ratings report. The competitive environment for consumer wallet share remains intense and leisure companies must compete against varying alternatives, including retailers, technology services, and non-travel oriented entertainment. For online travel agencies, consolidation will remain a theme in 2016 as companies capitalize on market fragmentation to improve scale and profitability and fend off new competitio...
