Channel Independent Operating Hotels, An Illusion Or A Future Fact?

Lennert de Jong | November 10, 2015

By Lennert De Jong, Commercial Director at citizenM Discrimination of customers is as old as the road to Rome. Through loyalty cards, bonus schemes, miles programs and market segmentation we have grown up that we are not always equally treated as a customer. We completely understand that some people stand in line to board, and some people pass the line to be personally greeted by the flight attendants. We have no problem with price discrimination in a supermarket based on participation in the local points scheme, or airport lounges only being accessible for level gold and up. Lately in the hotel industry however it seems to have shifted...