leora lanz
Boston University SHA Hospitality Leadership Summit Highlights Innovation for the Future of Hospitality
Boston University School of Hospitality Administration | February 10, 2022
Boston University School of Hospitality Administration (BU SHA) is proud to announce that its annual Hospitality Leadership Summit will take place in-person on Friday, April 1, 2022, at the Hotel Commonwealth in Boston. The Hospitality Leadership Summit brings together students, alumni, faculty, and the community to hear from world-renowned industry leaders on topics and trends shaping the future of the business. The Summit, which is produced by a committee of student leaders with guidance from SHA faculty, also serves as the capstone event of the BU School of Hospitality Administration’s year-long 40th Anniversary celebrations. For re...
BU School of Hospitality Promotes Leora Lanz, ISHC to Assistant Dean of Academic Affairs
Boston University School of Hospitality Administration | July 1, 2021
Boston, MA – June 30, 2021 – Boston University’s School of Hospitality Administration (BU SHA) Dean Arun Upneja, Ph.D., has announced the promotion of Leora Lanz, ISHC, Associate Professor of the Practice and Faculty Chair of the School’s Master of Management in Hospitality (MMH) degree program, to Assistant Dean of Academic Affairs, overseeing both the undergraduate and graduate curriculum. Lanz has been teaching the undergraduate advanced strategic marketing required course for seniors, and the undergraduate and graduate versions of the digital marketing elective since 2015. Since her appointment as Graduate Faculty Chair in ...
Boston University School of Hospitality Administration Names New Program Chairs for Graduate and Undergraduate Degrees
Boston University School of Hospitality Administration | August 20, 2019
(August 20, 2019) Boston, MA - Boston University's School of Hospitality Administration (BU SHA) Dean Arun Upneja, PhD, has named Leora Halpern Lanz, ISHC, as Program Chair of the School's Master of Management in Hospitality (MMH), and Dr. Suzanne Markham Bagnera as Chair of the School's undergraduate program. According to Dean Upneja, PhD., "With the championing of these two experienced professionals, our goal is to further elevate the successful curricula and industry integration of our renowned School." Leora Halpern Lanz, ISHC, who has for the last four years also served as Marketing Lecturer at the undergraduate and graduate levels, t...
How Do Hotels Fill Those Last Available Rooms?
Leora Lanz | October 17, 2017
By Leora Lanz Hoteliers, marketing directors, and revenue managers in particular are continuously learning how to put the pieces of the puzzle together when it comes to creative and effective options for selling out room nights. Numerous challenges arise with the plethora of new distribution technology, which complicate the process of directly reaching the guest, or even controlling a hotel's presence on the variety of brand and third party websites. The Director of Sales and Marketing at The Langham Boston, Rachelle Boudreau, emphasized this challenge. "It is difficult to be aware of the various distribution channels, as so ma...
How Should I Compensate My Sales Manager?
Leora H Lanz | October 4, 2017
By Leora H Lanz and Eydie Shapiro This is a very common question, and yet one which typically has a complicated answer. But should it? It's unfortunate that many hotels boast about how much money was spent on artwork decorating their lobbies and yet compensation increases for the sales managers who book business to their rooms are embarrassingly low. Sadly, the cost of living, the price of gas, and other expenses have increased, while, generally, the rate of pay increase has either stayed stagnant or has not kept up. Recently, we've been approached by a handful of different hotel owners asking for guidance on how to compensate the sales...
The Impact of the September 2017 Hurricanes on the Islands of the Caribbean
September 26, 2017
By Kristina D'Amico and Leora Lanz When Ebola struck the Sub-Saharan continent in the summer of 2014, thousands of travelers canceled their safari plans in South Africa, resulting in an immediate decline of multimillions of dollars given the tourist cancelations. Truth be told, South African cities such as Johannesburg and Cape Town were more than 2,000 miles from the epicenter of the outbreak, unlike the wildly successful summer destinations of the South of France and England, which were actually far closer to the sources of the viral outbreak. Unfortunately, the geographically challenged visitors, who could have seamlessly enjoyed the...
The Dual-Branded Hotel: Operational Efficiencies, HR Cautions and Future Value
Leora Lanz | July 14, 2015
by Leora Lanz and Megan Carmichael The dual-branded hotel concept is speculated to have a number of origins; Looking at the hospitality industry as a whole, a comparison that comes naturally is one to dual-branded restaurants. Two restaurants under one roof could be viewed as a close similarity as housing two hotel brands under one roof, but in reality, the two are actually quite different. The level of complexity is the catalyst that distinguishes the two. Rather, the dual-branded hotel concept seems to have evolved from the premise of "owning all four corners of a highway exit." A company could own all four corners, yet have different...
From Lookers To Bookers: How Your Online Reputation Can Be Your Best (Or Worst) Asset
Leora Lanz | April 16, 2015
by Leora Lanz and Juan Lesmes Digital word of mouth is the new marketing powerhouse. With the explosion of news and content through media over-sharing in the digital world, it can be hard to keep track of what people are saying about your business. Some hospitality executives tend to underplay how positively or how negatively, their company is trending on the web. This can be a dangerous inaccuracy, as there is a significant correlation between online reputation and bookings: 78% of travelers say reviews help them feel more confident in their booking decisions, while 53% of them will simply ignore a hotel that has no reviews.(i) Travele...
