lifestyle
Accor & Ennismore Enter Negotiations to Form Lifestyle Entity
Ennismore | November 25, 2020
Accor & Ennismore today announced they are entering into exclusive negotiations to form the world’s leading lifestyle operator in the hospitality sector, focusing on one of the fastest growing segments of the industry. Through this all-share merger, a new autonomous and fully asset light entity will bring together an unrivalled portfolio of world class brands, including The Hoxton, Gleneagles, Delano, SLS, Mondrian, SO/, Hyde, Mama Shelter, 25hours, 21c Museum Hotels, TRIBE, JO&JOE and Working From_. The new entity will be headquartered in London and will take the name Ennismore. Sharan Pasricha, Founder and CEO of Ennismore ...
The Top Lifestyle Trends That Every Hotel Should Be Cashing In On
Amanda Szabo | February 6, 2020
By Amanda Szabo Fueled by the experience economy, delivering memorable hotel experiences matters. Now more than ever, forward-thinking hoteliers are setting high expectations for the rest of the industry. With much of the economy forecasted to lose its shine in 2020, many hoteliers are seeing an opportunity to review their playbook for staying profitable during the downturn. Brands are considering the image their brand conveys to the world and working to create services that match consumers’ changing values and lifestyle choices. But when it comes to how the next 12 months will play out, the market will be defined by emerging trends a...
Lifestyle Is the New Trend in Loyalty
Kenneth Purcell | January 30, 2020
By Kenneth Purcell Engagement was the word for the 2010s. Every major consumer brand spent countless hours and resources finding ways to get their customers to engage with their company- whether it be on social media, purchasing products or participating in loyalty programs. This strategy of corporate relationship-building has created a more competitive landscape for brands to gain the attention of consumers. Now in the roaring 20’s (that’s 2020’s), travel and financial services brands need to look outside of their core industry to best engage consumers. Everyday Rewards Travel and Finserv brands have a harder journey to gain lo...
