lifestyle brand
Meliá Hotels International and Tennis Player Rafael Nadal Launch ZEL, a New Lifestyle Hotel Brand
Meliá Hotels International | December 15, 2022
Madrid, December 15, 2022.- Today, tennis player Rafael Nadal and Gabriel Escarrer, CEO of Meliá Hotels International, announced the launch of ZEL, a new brand of resort and urban leisure hotels that will first operate in Spain, and expand in key destinations throughout Europe, the Middle East, Asia and the Americas. The joint venture between Rafael Nadal and Meliá Hotels International, both from Mallorca, Spain, aims to create a unique hospitality experience focused on classic Mediterranean character throughout various global destinations. The new brand will also have a range of different partners in cuisine, design, well-being and tec...
Selina Celebrates Sixteen New Openings and Signings Globally in Second Quarter
Selina | August 2, 2022
NEW YORK--Selina, the fast-growing lifestyle and experiential hospitality brand targeting Millennial and Gen Z travelers, announced today that it celebrated the opening of eight new properties in Greece, Australia, Portugal, Panama, the United States, Morocco and Israel during the second quarter of 2022. It also signed eight new properties, a 17% increase from Q1 2021, in Australia, USA, Greece, Mexico, Portugal, Panama and Israel, during the same period. These new properties advance the company’s mission to redefine the future of travel by creating destination experiences that strongly resonate with a large and underserved traveler cohort ...
Caption by Hyatt Beale Street Memphis Opens in Tennessee
The Caption by Hyatt | June 28, 2022
CHICAGO (June 28, 2022) – Hyatt Hotels Corporation (NYSE:H) is proud to announce Caption by Hyatt Beale Street Memphis opened its doors today, marking the launch of Hyatt’s new lifestyle brand, Caption by Hyatt. Located on the corner of world-famous Beale Street and Front Street, the 136-room hotel offers guests a select-service neighborhood experience that sparks conversation and grounded by the people and place of one of Memphis’ most sought-after areas. With spectacular views of the Mississippi River and city skyline, the hotel is a centrally located hub near signature Memphis experiences like the Orpheum Theater, the Memphis ...
Hilton Launches Lifestyle Brand Tempo by Hilton
Hilton | January 16, 2020
Tempo by Hilton launches with 30 hotels under development and 30 more pending deals MCLEAN, Va. - Hilton (NYSE: HLT) today launches Tempo by Hilton, an approachable lifestyle brand curated to serve a growing segment of “modern achievers” who seek a hotel experience that reflects their ambition. By combining thoughtful design and diverse lifestyle partnerships, Tempo by Hilton provides hotel owners and developers with a highly scalable brand that is both uplifting and within reach for future guests – all powered by an efficient service model. “For more than 100 years, Hilton has pioneered the hospitality industry as we know it,...
Benchmark Resorts & Hotels® Again Takes Top Honors in Stella Awards
Northstar Meetings Group | November 19, 2019
Named 2019 Best Overall Boutique & Lifestyle Hotel Brand The Woodlands (Houston), Texas, November 19, 2019… For the second consecutive year, BENCHMARK®, a global hospitality company’s signature brand, Benchmark Resorts & Hotels®, has taken top corporate honors in Northstar Meetings Group’s prestigious Stella Awards. Meetings and events professionals and a panel of judges named it the Best Overall Boutique & Lifestyle Hotel Brand. Benchmark spans 80 exceptional properties in prominent domestic and international destinations. In a highly competitive field, Benchmark Resorts & Hotels was chosen over internationally pro...
Accor Launches a New Lifestyle Brand - TRIBE
TRIBE | March 4, 2019
Accor continues to expand its portfolio and is launching a new lifestyle brand in the midscale segment, TRIBE. Renowned for its expertise in the economy and midscale sector and now a major name in luxury hotels, Accor continues to establish itself in the lifestyle sector in order to offer an ever-greater range of experiences and to satisfy the needs of its customers and partners. TRIBE, a custom-made solution for new needs and desires Accor's new brand TRIBE was created in response to a simple fact: today, more than ever before, travelers seek a high-quality hotel experience at an affordable price. TRIBE aims to surprise travelers with ...
Hilton Debuts New Hostel-Inspired Brand, Motto
Hilton | October 23, 2018
MCLEAN, Va. - Hilton (NYSE: HLT) today announced the launch of Motto by Hilton, its newest affordable lifestyle brand that will empower guests by giving them the freedom to create their own experiences in the world's most sought-after cities. As Hilton approaches its 100th anniversary, it continues to pioneer the hospitality landscape with a new brand to address the needs and desires of the evolving global traveler. "Hilton prides itself on being a leader in the hospitality industry and evolving with the needs of our guests," said Christopher J. Nassetta, president and CEO, Hilton. "Innovation is in our DNA, and as we embark on our 100t...
