lifestyle hotels
Redefining Hospitality: Strategies for Soft-Brand Lifestyle Hotels to Attract the Evolving Traveler
Remington Hospitality | September 25, 2024
By Mauri Berry As the travel landscape continues to evolve, lifestyle hotels find themselves uniquely positioned to meet the demands of today’s diverse and discerning travelers. These travelers are no longer just seeking a place to sleep; they’re searching for unique, memorable experiences that align with their values and preferences. By leveraging their inherent flexibility and distinctive character, soft-brand lifestyle hotels can rise to meet these evolving expectations. These properties must focus on several key strategies, the most important of which often falls by the wayside: marketing. Leverage Effective Marketing Strategies ...
Hotel Equities Launches Lifestyle Division Through Strategic Partnership With Greenwood Hospitality
Hotel Equities | August 26, 2022
ATLANTA – August 26, 2022 – Today, hotel owner, operator, and developer Hotel Equities (“HE”) announced the launch of its new Lifestyle division. HE’s alliance with Greenwood Hospitality combines Greenwood’s extensive collection of lifestyle and luxury hotels with HE’s portfolio of award-winning focused and full-service hotels. "This is an important milestone for Hotel Equities as we strategically and thoughtfully expand into the lifestyle and luxury segments. We have blended Greenwood Hospitality’s industry leading team of passionate, experienced professionals along with their extensive infrastructure and back-office ...
Why Lifestyle Hotels Are Not Just for Millennials
JLL Real Views | May 6, 2019
Lifestyle hotels may tick all the boxes for millennial travellers but they're not the only generation drawn to their mix of contemporary design, nods to local culture and good wifi connections. In recent years, they've become an increasingly popular choice among travellers across all age groups – by combining the personalised touches and high-quality service of a boutique hotel with the convenience and reliability of big hotel chains – while operating at a premium price point. As lifestyle brands such as Indigo by the InterContinental Hotels Group, Aloft, Moxy and W under Marriott, as well as Andaz by Hyatt pop up across the...
Lifestyle Hotels Gain a Foothold in Asia Pacific
Real Views | August 14, 2018
By Serene Lim Lifestyle hotels are carving out a niche in Asia Pacific, boosted by youthful guests looking for authenticity, community and local experiences coupled with features like innovative design, good connectivity and convenient locations. Once lumped together with independently run boutique hotels like those pioneered by hoteliers such as Ian Schrager with The Morgan in New York in the 80s, lifestyle hotels combine the intimacy and designer touches of boutique hotels while also offering the perks of a chain such as a consistent experience and economies of scale. Starwood's W brand is widely acknowledged to be the first mainstrea...
Differentiating Lifestyle Hotel Brands in an Increasingly Competitive Category
Court Williams | December 6, 2017
By Court Williams The millennial's idea that they have everything they need and nothing they don't (lyrics from Homegrown by the Zac Brown Band) has caught on among travelers of this generation, and they have embraced lifestyle-focused options within established hotel brands like Marriott's Moxy wholeheartedly. Is this a just a passing trend, though, or is it a shift in philosophy that's here to stay? To determine the answer, I believe we need to look at who makes up the bulk of the travel market, and why they travel. Millennials Making Waves Statistics from Mintel show 83% of millennials took a leisure trip during 2016, compared with o...
Rethink What You Call A Lifestyle Hotel
Larry Mogelonsky | November 16, 2016
By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca) Just what exactly do we mean when we call our property a 'lifestyle hotel'? Is it an expression that is readily understood by all our customers? I began wondering these questions and more during one of my all-too-familiar-yet-never-frequent-enough trips to sunny Los Angeles. Withholding its name so we can keep this discussion neutral, the property itself was a one-time Hyatt that had seen a recent – and what I am told was, extensive – renovation. The open concept lobby's enormous size was augmented by its sleek, reflective tile surfaces and made only more inviting by the vibrant...
Commune Hotels & Resorts and Destination Hotels Merge to Create the Leading Operator of Independent and Lifestyle Hotels and Resorts
Commune Hotels & Resorts | January 25, 2016
Merger Brings Together Two Growing Companies with Complementary Competitive Strengths and Offerings Combined Company Will Manage More Than 90 Properties in Seven Countries with Approximately $2 Billion of Total Property Revenues Under Management SAN FRANCISCO, California and DENVER, Colorado – January 25, 2016 – Commune Hotels & Resorts, the international lifestyle hotel management company comprising Joie de Vivre Hotels, Thompson Hotels, tommie and Alila Hotels & Resorts, and Destination Hotels, the preeminent operator of independent hotels, resorts and residences in the United States, today announced that they have...
Lifestyle Hotels: The Emergence of a New Creative Class
HVS | April 23, 2015
April 2015 How It All Started The Lifestyle niche has gained momentum in recent years and has evolved into an established category of hotels. This article aims to explore the dynamics and behavioral patterns of this unique market and to reveal the emerging trends that encompass this modern subdivision of the industry. The Conception of Lifestyle Hotels The travel industry of the 21st century has been marked by a rising creative movement. Demand is slowly gearing toward the desire for unique experiences based on originality, design, authenticity, and cultural connections. Consequently, the definition of luxury has evolved as it is no lo...
