Leveraging LinkedIn for Your Property

Anne Sweeney | October 7, 2015

By Anne Sweeney Of course you're on LinkedIn. Any hotelier not working the desk at the Bates Motel is part of the world's largest professional network with 300 million members and still growing strong. You may even be a Premium Member with enhanced access and 500 contacts plus. But are you using LinkedIn to maximum effect? Quite possibly, you're not. LinkedIn is about promoting not just your own professional brand, but your property. Even if your hotel is part of a major company, LinkedIn can be an important tool in positioning your hotel and driving business to your specific property. In this era of multiple brands within a brand, this...