Developing a Social Media Plan for Your Hotel
Stephanie Sparks Smith | August 29, 2024
In the past article, we discussed who should be in charge of the social media for your hotel. Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media. This includes resources of both time and money. Now, it is time to make and execute a plan. Developing a Content Strategy While you are likely to quickly post your upcoming holiday deal, slow down. A good rule of thumb is no more than 20% of your posts should be an offer. Think first of your audience. Who are your followers? What are the challenges you are solving for them? What do they care about? Many ...
Lodging Interactive Announces LinkedIn Marketing Services for Hotels
Lodging Interactive | July 17, 2018
Lodging Interactive, an award-winning digital and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its fully managed CoMMingle LinkedIn marketing service for the hospitality industry. CoMMingle LinkedIn Marketing manages all aspects of a hotel's LinkedIn presence and community engagement. "LinkedIn presents enormous branding and business opportunities for hotels and has been mostly ignored by property marketing teams. With over 560 million LinkedIn monthly users, hoteliers must maintain a presence and aggressively build and engage with their LinkedIn community as they have done f...
Softscribe Inc. Outlines 7 Ways to Use LinkedIn to Close Sales Leads From HITEC 2018
Softscribe Inc. | June 21, 2018
BENTONVILLE, AR – June 21, 2018 – Softscribe Inc., the leading hotel tech PR agency, outlined 7 ways technology vendors and HITEC attendees can leverage their LinkedIn Profiles to close sales leads at the show. HITEC is the world's largest hospitality technology conference. HITEC 2018 takes place in Houston, Texas, June 18 to 21. #HITECTX. Softscribe Inc. provides B2B public relations to the hospitality technology market and related industries. It creates public relations content, search and social media to help technology companies achieve their business goals. "LinkedIn is the new knowledge center in the texting age," said...
