Lisa McGivney
Google Hotel Ads, The OTA Disrupter Your Hotel Needs Now
GCommerce | September 7, 2021
September 7, 2021 by Lisa McGivney Back in July, we shed light on how direct bookings can be more profitable than OTA bookings for hotels, even when you factor in media costs. The development and execution of a superior direct booking strategy for our hotel clients has always been GCommerce’s mission. Why? Because we were born out of a hotel management company which means we’ve always tried to focus on what’s best for the hotel. It’s in our DNA. Now, what if I told you that there was a risk free direct booking channel that can drive an average of 8% of total web bookings at an average 5% conversion rate? One that only incurs ...
GCommerce Announces Lisa McGivney as Director of Marketing
GCommerce | July 8, 2019
PARK CITY, Utah (July 8, 2019) - GCommerce has announced Lisa McGivney, a rising industry voice in search and digital marketing, has agreed to become the company’s Director of Marketing. Lisa joined GCommerce 12 years ago, first serving in the marketing department before taking on roles in Account Services and Search. Most recently, Lisa served as the Director of Search Engine Marketing for GCommerce. Historically, GCommerce has had two primary marketing-based departments: the Search Marketing team and the Strategic Marketing team. By taking this new role, Lisa McGivney will be responsible for better aligning paid search, optimization, s...
