Little Rock, Arkansas: New Developments and Opportunities for Hotels

Kathleen D. Donahue | January 17, 2024

By Kathleen D. Donahue Little Rock is experiencing growth, both recent and potential. Propelled by average rate growth, hotel RevPAR in Little Rock continued to improve in 2023, with occupancy meeting or exceeding prior pandemic levels at most hotels. In addition to a recovery trend in both business travel and group demand, tourism and leisure demand in the Natural State experienced significant growth after the pandemic. There is a push for a resurgence in Downtown Little Rock, focusing on enhancements to the River Market District, including creating a revamped meeting and group destination. A deck park, similar to Dallas’ Klyde Wa...