llm
Chatbots Represent the First Step in Changing Booking Behavior
Adam and Larry Mogelonsky | July 19, 2023
By Adam and Larry Mogelonsky Chatbots have been around for a while, but ChatGPT has brought them forth into the spotlight, while large language models (LLMs) now present a host of different utilities for evolving both how various hotel systems talk to one another as well as how guests book. The important term here to remember and break out at your next cocktail party is ‘technological determinism’. Because chatbots are all the rage right now, this will propel more travelers to start to try them out for planning their next trip, which in turn due to recursive learning will help to augment the accuracy and usefulness of these new plat...
ChatGPT: How Conversational Bots Will Be the New OTAs
Sérgio Serra | February 16, 2023
By Sérgio Serra In late November 2022, OpenAI unveiled ChatGPT to the world, calling it a trained model that interacts in a conversational way. I’m sorry if the title of this article misleads you, but heads up, this is not an article about ChatGPT. It’s an article about how conversational bots based on Large Language Models (LLMs) can shape the future of the hospitality industry. Unlike many other technologies, this is a breakthrough that virtually everybody can understand and see many uses, a key one being online search. It’s simpler to pose a question and get a straight answer, rather than browse through different websites look...
