Why Hoteliers Should Be Offering Local Tours and Activities?

Max Starkov | July 11, 2023

By Max Starkov Last week Sabre acquired Techsembly, an automated online retailing platform hotels can use to sell on- and off-property experiences and other add-ons. Local tours and activities are the last travel sector to embrace online distribution. In spite of all the industry buzz and its huge potential, less than 15% of local tours and activities are bookable online, some experts even claim this figure to be 10%. Why is that? There are two main reasons: the highly fragmented nature of this sector and historic travel consumer preferences. The local tours and activities sector is greatly fragmented, consisting of millions of small...