local experiences
Take Local to the Extreme
Larry Mogelonsky | July 22, 2020
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Prior to Covid, hoteliers all over the world were already working on various programs to support local businesses and showcase the best of the community to guests. Now that the pandemic is practically locking out international travelers, the push for drive market customers and ‘local everything’ has bloomed exponentially. But if you are pursuing a course that many of your competitors are also going after, how do you stand apart? The answer is to go deep into your culture and lore, and simply outdo your rivals through what I call ‘extreme local’. Every city is unquestionab...
Promoting Local Experiences Might Lead to More Direct Bookings
John Smallwood | October 7, 2016
By John Smallwood Promoting local experiences might lead to more direct bookings. If you have 60 seconds, I have 300 words that might help at the NOI line. For many people, going on vacation has become about far more than finding a hotel with the best facilities, rooms and amenities. Increasingly, travelers are prioritizing authentic experiences and local encounters in the destination they visit. This is clearly illustrated by the success of AirBnB. These experiences often translate into simple but rewarding moments: finding a hip live music venue, a trendy gourmet coffee shop, a quirky art gallery, or a little-known restaurant that loc...
