lodging industry forecast
Preliminary 2021 Lodging Industry Forecast
Robert Rauch | November 3, 2020
[embed]https://www.youtube.com/watch?v=ehDvSoNCbE4&feature=youtu.be[/embed] By Robert Rauch We have made some assumptions for 2021 – first, Q4 2020 and Q1 2021 will remain flat as corporate business begins to build just as leisure business begins to decline. Second, a stimulus package is imminent right after the election, regardless who wins. The politics of this election, coupled with the divisiveness of the nation, has disrupted everything except for the stock market. Third, gross domestic product will increase about 3% after being down close to 5% in 2020. Our favorite economist, Bernard Baumohl sees a Biden victory as better fo...
A Primer on 2019 in the Lodging Industry: Economy, Loyalty, and Specific Markets
Robert Rauch | February 5, 2019
By Robert Rauch When forecasting what will occur in a given year, I often quote lots of others, which reduces the risk I am taking as a sole prognosticator. Yet having now been around the industry exactly 45 years, I am going to create some predictions of my own. 2019 is the year where supply and demand come in balance, with about two percent growth for each. That means occupancy levels will be flat in the U.S. – though certain markets have some supply growth well beyond that and might see occupancy reductions. Let's begin with the economy, and then move into lodging industry projections. U.S. Economy Stock market volatility won't...
