lodging interactive
The Power of Organic Social Media for Hotels: Why It Still Matters
Lodging Interactive | August 28, 2024
One of the most significant advantages of organic social media is its ability to foster genuine, authentic connections with your audience. In today’s fast-paced digital world, social media has become an indispensable tool for hotels to connect with guests, build their brand, and drive bookings. With the increasing focus on paid social media advertising, many hoteliers might wonder if organic social media still holds value, especially when marketing budgets are tight. At Lodging Interactive, we firmly believe that organic social media posting remains a powerful and effective strategy for hotels, regardless of your budget for paid posts. Her...
How Much Should a Hotel Website Cost?
Lodging Interactive | August 12, 2024
Lodging Interactive offers a SaaS model where a hotel pays a nominal fee upfront and continues with monthly payments for the term of the contract, after which the website is fully owned by the property. Thanks to website and hosting technology advancements over the past 15 years, spending tens of thousands of dollars to build a high-converting hotel website is no longer necessary. This is important for hotel marketers to understand, as they typically allocate less than 5% of their annual budget to marketing. “Independent hotels typically allocate about 4-5% of their total revenue to their overall marketing budget. Within this budget, ...
Introducing the Next Big Thing in Hotel Marketing: Social Media Amplified
Lodging Interactive | July 9, 2024
Lodging Interactive’s Commingle division, elevates hotel social media marketing by incorporating conversion-optimized and socially connected promotional landing pages. Lodging Interactive introduces Social Media Amplified, the next evolution in hospitality social media marketing. The innovative service, offered by Lodging Interactive’s Commingle division, elevates hotel social media marketing by incorporating conversion-optimized and socially connected promotional landing pages. Social Media Amplified seamlessly integrates with hotel social media channels, providing an effortless way to connect with potential guests on a deeper ...
Turning Social Media Posts Into Hotel Bookings With Custom Landing Pages
Lodging Interactive | June 10, 2024
Hotels looking to increase booking conversions and customer conversations should consider using custom landing pages in combination with their social media marketing efforts. A custom landing page (defined by Adobe) is a web page that is created specifically for a particular marketing campaign or offer. It is designed to capture the attention of visitors and encourage them to take a specific action, such as booking a hotel room. When used in conjunction with social media marketing, custom landing pages can be a powerful tool for driving traffic to a hotel's website and increasing conversions. Here are a few benefits of using custom land...
Lodging Interactive Launches Next-Level Social Media Service To Drive Hotel Revenue
Lodging Interactive | May 20, 2024
Commingle Social Media Amplified enables hotels to capture new revenue opportunities that have been missed until now. Lodging Interactive, an award-winning digital marketing, social media, and guest review engagement agency exclusively serving the hospitality industry, today announced the rollout of Commingle Social Media Amplified, its next-level hotel social media marketing service. The service combines the agency's proven social media marketing expertise with its innovative Commingle360 landing page service to create a comprehensive solution that drives direct bookings and ROI tracking for hotels. “Most social media posts ne...
Drive More Bookings: Innovative Strategies for Hotel Landing Pages
Lodging Interactive | May 16, 2024
For the past 25 years, it has become evident that most hotels fail to adequately capitalize on opportunities presented by seasonal holidays and event business drivers. The lack of optimization of these revenue opportunities is due in part to two factors: (1) the DOSM simply doesn’t have enough time and resources to organize marketing materials, and (2) the hotel’s website lacks the ability to create marketing landing pages ‘on the fly,’ which rings especially true for branded properties. Today, potential guests are overwhelmed with endless social media distractions; hotels must cut through the noise and guide potential guests strai...
Lodging Interactive Launches Subscription-Based Hotel Website Development and Marketing Services
Lodging Interactive | May 7, 2024
Company launches innovative 'Pay-As-You-Go' hotel website development and marketing service. Lodging Interactive, a leading digital marketing agency specializing in the hospitality industry since 2001, is excited to announce the launch of its innovative 'Pay-As-You-Go' hotel website development and marketing service. This service offers hotel operators the flexibility to minimize upfront costs while benefiting from comprehensive website development and marketing solutions. "At Lodging Interactive, we pride ourselves on crafting websites that not only captivate but convert," said DJ Vallauri, Founder and CEO of Lodging Intera...
Google Trailing Behind Instagram, TikTok: How Social Media Is Changing the Travel Search Landscape
Lodging Interactive | April 29, 2024
Recent studies highlight a significant trend: Gen Z (aged 18 - 24) is turning to social media for their travel searches. This age group bypasses Google in favor of visually-driven platforms like Instagram (67%) and TikTok (62%) to find places to stay. It used to be that you’d find the perfect hotel by contacting local travel agencies or searching on good old Google. But a new report shows that search methods are changing, especially for Gen Z consumers. Social media platforms like Instagram and TikTok are becoming increasingly popular for discovering hotels. Why the Shift? Recent studies highlight a significant trend: G...
