Why Customer Service Is the New Marketing and How Live Chat Makes It Possible

Lodging Interactive | March 12, 2018

At any given moment, there's a half dozen marketing buzzwords floating around in the advertising industry. We hear about growth hacking and gamification and wearables, all of which are (or have been) popular strategies designed to help businesses build their brand and market themselves. That's all well and great, but sometimes the most effective forms of marketing are also the most straightforward. This is true when you embrace customer service as an essential component of your hotel's marketing strategy Why Is Customer Service Important for Marketing? Customer service and marketing have traditionally been two very separate departments,...