lorraine abelow
How to Attract the Millennial Market? Watch the Trends
Lorraine Abelow | February 26, 2018
By Lorraine Abelow What draws the demanding Millennial market to luxury travel experiences? Since they work hard and play hard, these travelers seek adventure in an authentic environment – be it city or resort property. A digital PR agency that specializes in the field monitors the emerging trends worldwide to best position its clients for success with this ever-shifting market. In is vital to secure coverage in the outlets that are meaningful to them from Outside Magazine to Huff Post to Skift and social media influencer marketing is an absolute must, because statistically it has been shown to build brand awareness in a big way. ...
Navigating the Baffling Media Environment
Lorraine Abelow | February 22, 2018
By Lorraine Abelow The often baffling variety of content streams can be bewildering for sales and marketing executives. An integrated hospitality PR program that engages and ultimately sells to your target market is a challenge – but absolutely vital. Your sales toolbox requires constant churning of content rich messages and intensive outreach by your marketing team through online PR. Getting through to editors to gain A list exposure in such outlets as Conde Nast Traveler and The New York Times benefit from relationships developed over time. That is where a savvy travel and luxury PR agency comes in. But, you'd be surprised h...
