loyalty
Marriott International Announces Long-Term Licensing Agreement With Sonder
Marriott International, Inc. | August 19, 2024
Today, Marriott International, Inc. (NASDAQ: MAR) announced a long-term licensing agreement with Sonder Holdings Inc. (NASDAQ: SOND, “Sonder”), which is expected to add over 9,000 rooms to Marriott’s portfolio by year-end and approximately 1,500 rooms to its pipeline. Under this agreement, Sonder’s open and pipeline portfolio, which primarily consists of apartment-style accommodations in urban markets, is expected to be added to the Marriott system under a new collection called “Sonder by Marriott Bonvoy.” With over 9,000 rooms expected to be added to its portfolio later this year, Marriott now expects full year 2024 net rooms ...
Hotel Loyalty Programs: Betting on the Law of Large Numbers
CBRE | July 15, 2024
Executive Summary Despite 5% growth in global room count last year for the five public hotel companies we analyzed for this report, an 11% increase in hotel loyalty program members resulted in a 2.5-percentage-point (pp) increase in total hotel occupancy attributable to loyalty member bookings. Loyalty programs are becoming less dominated by frequent travelers. Heavy users (30+ nights a year) comprise a declining percentage of total membership as the earning of loyalty points has become more tied with credit cards and affiliate programs and less directly with just frequent travelers. Loyalty program redemption revenues increased by...
Marriott International Launches ‘Business Access by Marriott Bonvoy’ To Ease Travel Management Process for Small to Medium-Sized Businesses
Marriott International | July 9, 2024
The Program combines the benefits of the Marriott Bonvoy portfolio with a suite of travel tools to seamlessly book, manage, and expense business travel. Marriott International today announced the launch of Business Access by Marriott Bonvoy™ (“the Program”), a comprehensive online travel booking program designed as a direct channel for small to medium-sized businesses. The Program combines an expanded booking experience with benefits and rewards available only through Marriott Bonvoy’s award-winning travel program and portfolio of brands. Starting today, Business Access by Marriott Bonvoy is available to small to medium-sized busin...
Hilton Expands Global Luxury Portfolio With Nearly 400 Extraordinary Boutique Hotels Through Its Exclusive Partnership With Small Luxury Hotels of the
Hilton | July 9, 2024
Guests can enjoy new ways to stay in a collection of unique, independently minded city, beach and resort hotels in sought‑after destinations around the world MCLEAN, Va., and LONDON - Hilton is dramatically expanding its portfolio of luxury hotel experiences with the addition of nearly 400 boutique properties from the exquisite Small Luxury Hotels of the World (SLH) collection. Starting today, hundreds of these properties will be available on all Hilton direct booking channels, including Hilton.com and the Hilton Honors app. Joining Hilton’s prestigious luxury brand portfolio - Waldorf Astoria Hotels & Resorts, Conrad Ho...
Key PMS Features Independents Must Consider Budgeting for in 2024
Warren Dehan | November 28, 2023
Six game-changing PMS capabilities hoteliers are leveraging for success in 2024 By Warren Dehan The end of the year is fast approaching. Hoteliers are setting their goals for 2024, with increased communication and transparency between departments high on their list of goals for new technology. The current state of hospitality is leading operators to embrace a fast, reactive approach to hotel management, which thrives on nimble decision-making supported by technology and light automation. Technology now exists to help hoteliers run their properties in a lean, more efficient manner than ever before—if their Property Management Syst...
Guest Loyalty Programs Provide, But They Cost
Robert Mandelbaum, Christine Bang | September 5, 2023
By Robert Mandelbaum and Christine Bang Over the years, the fees hotel owners pay to franchise companies have typically grown at a pace greater than the rise in hotel rooms revenue. Most franchise-related fees are charged as a percent of rooms revenue, and therefore, by assessing the relative changes in rooms revenue and franchise fees we can make some assumptions. In 2021, acknowledging the financial stress hotel owners faced during the pandemic, the franchise companies were sympathetic and provided some reprieve. While rooms revenue increased by 55.4% in 2021, total franchise-related fees rose by just 45.9%. Equilibrium returned in ...
Luxury Hospitality: What Makes a Luxury Hotel Today
Dr Suzanne Godfrey | July 5, 2023
By Dr. Suzanne Godfrey Luxury hospitality: what makes a luxury hotel? A palace or a 5-star hotel? Hotels around the world are often referred to as palaces or ‘grand dames’ – vestiges of a bygone era when grand hotels were associated with luxury and glamour. But the concept in its true sense is quintessentially French and in 2010 the French Tourism Office bestowed the title on establishments that met certain specific criteria. So what makes a palace different from a 5-star hotel today – or, for that matter, a 6- or 7-star establishment, although there is no official category as such? Luxury can be defined rationally based on hi...
Hospitality Industry Predictions for 2023
Laura Calin | February 15, 2023
By Laura Calin In the past year the industry has seen a strong resurgence as guests headed back to leisure vacations and business travel started to pick back up. Still, the industry does not look the same as it did before the pandemic, and now innovations that were a necessity at the height of COVID-19 have become mainstays that may never go back. As we move into 2023, we will continue to see hotels leverage technology to not only increase operational and staff efficiency, but also meet changing guest expectations for a high-value, but relatively low-touch experience. Below are the technologies that will likely continue to transform the in...
