loyalty program
Loyalty Program Membership, Contribution, Liability, and Costs Continue to Grow
CBRE Hotels | November 4, 2024
By Rachael Rothman CFA, ISHC, Robert Mandelbaum, and Christine Bang Strong loyalty programs help hotel brands lower customer acquisition costs, increase direct-to-consumer access, and offset occupancy shortfalls during shoulder periods and weaker economic conditions. After analyzing publicly available data from five large hotel companies, we found that while growth in several key metrics slowed in 2023, loyalty members' overall contribution to occupancy increased, though marginal contribution per member contracted. Benefits The average number of loyalty program members at the subject five companies increased 11.3% in 2023, slower tha...
Marriott Bonvoy & The J. Willard & Alice S. Marriott Foundation Provide $500K Donation to World Central Kitchen for Disaster Response Effort
MARRIOTT INTERNATIONAL | June 19, 2024
Marriott Bonvoy, Marriott International’s award-winning travel program, and The J. Willard and Alice S. Marriott (JWASM) Foundation are combining forces to donate $500,000 to World Central Kitchen (WCK), the non-profit organization founded by renowned chef José Andrés. The donation is expected to greatly enhance WCK’s ability to provide meals in the wake of natural disasters and crises around the world, helping those in need receive the nutrition and support they require during challenging times. The donation builds on the company’s and the Marriott family’s longstanding support for WCK. Anthony Capuano, President and Chief Execu...
Barclays Releases 2024 Travel Rewards and Loyalty Report
Barclays US Consumer Bank | May 20, 2024
Report reveals 76% of American travelers can't imagine taking the trips they do without rewards points or loyalty programs WILMINGTON, Del., May 20, 2024 -- Personal travel is top of mind for many consumers this year and rewards programs will make all the difference, according to a survey of 1,000 US travelers by Wakefield Research. At the start of National Travel and Tourism Week, the second annual Barclays US Consumer Bank's Travel Rewards and Loyalty Report provides fresh insights into what travelers care about related to loyalty programs and rewards in 2024. This report explores consumer attitudes, sentiments, and behaviors related to...
Nomadix Earns Patent for Enhancing Passpoint (Hotspot 2.0) With Loyalty Program Integrations
Nomadix | February 6, 2024
Enabling Digital Engagement and Tiered, Location-Based Services for Visitor-Based Networks LOS ANGELES – February 6, 2024 — Nomadix® Inc., bringing connected experiences to life, was issued U.S. Patent No. 11,855,986 by the United States Patent and Trademark Office (USPTO) on December 26, 2023. The patent, titled “Management of network intercept portals for network devices with durable and non-durable identifiers,” represents Nomadix’s ongoing innovations in networking technology and adds to its growing patent portfolio. The patent relates to using captive portals to securely manage network access requests under Passpo...
Marriott International and MGM Resorts International Announce Long-Term License Agreement and Creation of “MGM Collection With Marriott Bonvoy”
MGM Resorts International | July 17, 2023
Marriott International, Inc. (Nasdaq: MAR) and MGM Resorts International (NYSE: MGM) announced today an exclusive long-term strategic licensing agreement and the creation of MGM Collection with Marriott Bonvoy, which will launch in October 2023, and encompass 17 of MGM’s unrivaled resorts, representing more than 40,000 rooms in Las Vegas and other cities across the U.S. Beginning in October, several MGM Collection with Marriott Bonvoy resorts will be available for booking on Marriott’s robust digital platforms, including Marriott.com and the Marriott Bonvoy mobile app, with all properties expected to be available by the end of the yea...
U.S. News Announces the 2022-2023 Best Travel Rewards Programs
U.S. News & World Report | August 17, 2022
Washington, D.C. – U.S. News & World Report, publisher of Best Hotels, Best Cruise Lines and Best Vacations, today revealed the 2022-2023 Best Travel Rewards Programs to assist everyday travelers with finding the best loyalty program for their travel needs. The 2022-2023 rankings highlight nine airline and 15 hotel loyalty programs that offer the best rewards and perks for everyday travelers. For the second consecutive year, U.S. News took into account each program’s flexibility with members, awarding additional points to programs that have paused point or mile expiration, extended elite status and made it easier ...
Four Hotel Applications for NFTs
Larry and Adam Mogelonsky | June 30, 2022
By Larry and Adam Mogelonsky Yes, we know. The crypto bubble is bursting. But the dotcom bust didn’t end the internet, and likewise you shouldn’t ignore this technology. In fact, now that all the hype is dying down, now may be the perfect time to plant the seeds for the decade ahead. For those in need of a refresher, there are innumerous articles on how nonfungible tokens (NFTs) work and what the metaverse promises, but key to all this is the idea of ‘nonfungibility’ or specific points of access or asset governance that are unalterable due to their immutable recordkeeping on a blockchain. NFTs are simply digital identifiers ...
The Return of Incentive Travel: Using the Hotel PMS to Manage and Grow Guest Loyalty in Independent Hotels
Warren Dehan | May 3, 2022
How independent hoteliers can use an integrated PMS to offer a robust loyalty program and compete with big brands By Warren Dehan Loyalty programs provide a bounty of opportunities for hotels to grow their customer base and better engage with travelers. A recent study shows 77 percent of hoteliers value driving guest loyalty as their No. 1 tech initiative for 2022. Unfortunately, independent hotels often struggle with implementing an effective loyalty program of their own. These programs can be complicated to launch and difficult to maintain, which can be challenging for independent operators to justify despite their potential to cement...
