Loyalty Program Gamification

Larry Mogelonsky | November 18, 2015

By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca) Gamification is a buzz word that has been embraced by many industries over the past few years. It denotes ways in which websites and mobile apps can harness the power of gaming mechanics to enhance their own brand's digital user experience. The goal is simple: heighten consumer interactions by making the platform more exciting…and even addictive! It's something that video games do especially well; by capitalizing upon our desire for instant gratification, these systems can go from amusing to addictive. When was the last time you heard a loyalty program described as addictive? Certain...