Multi-Brand Hotels Earn Highest Loyalty/Rewards Program Satisfaction in J.D. Power Report

J.D. Power | April 11, 2016

COSTA MESA, Calif., April 11, 2016 -- As the competition among hotel loyalty/rewards programs continues to heat up, hotel chains having multiple brands, wide distribution networks and diverse partnerships demonstrate distinct advantages in satisfying their members, according to the J.D. Power 2016 Hotel Loyalty/Rewards Program Satisfaction Report,SM released today. The report measures customer satisfaction by examining six factors (in order of importance): account maintenance/management (23%); ease of redeeming points/miles (22%); ease of earning points/miles (18%); variety of benefits (16%); reward program terms (16%); and customer ser...