La Quinta Launches Enhanced Returns Loyalty Program with Industry-First Benefits, Innovations and Rewards

La Quinta | March 2, 2017

Company Unveils Witty "Winning @ Business" Advertising Campaign to Support the Launch IRVING, Texas, March 2, 2017 – La Quinta Holdings Inc. (NYSE: LQ) announced its new, integrated marketing campaign to support the launch of exciting and innovative enhancements to its award-winning loyalty program, La Quinta Returns, including the debut of its "Winning @ Business" television and digital campaign. The launch of the enhanced La Quinta Returns loyalty program includes travel industry firsts, generous and exclusive benefits, and innovative features. The new program gives members more freedom when redeeming points, more convenience wh...