Luc Espaillard
Resurgence and Transformation of the Canadian Niagara Falls Hotel Market
Luc Espaillard | February 17, 2023
The Niagara Falls lodging market is rapidly recovering after the devastating pandemic-induced RevPAR decline of 72.9% in 2020. The market-wide RevPAR has reached 98% of the 2019 level in 2022 and is projected to reach 110% in 2023. ADR growth is leading the recovery. The cityscape is also poised for transformation over the next ten to twenty years through the addition of high-rise upper-upscale and luxury hotels, many as part of mixed-use developments. This article describes the proposed hotel supply tracked by HVS and discusses the changing demand patterns affecting the RevPAR performance of the Niagara Falls lodging market in the post-pande...
Targeting Hotel Staycation Demand in Canada and Beyond
Sarah Schehade | June 3, 2021
By Sarah Schehade, Luc Espaillard, Monique Rosszell When the pandemic caused traditional sources of hotel demand to collapse, Staycation demand took on a new prominence as one of the few remaining sources of leisure demand available. Hoteliers that had never courted Staycation demand in the past were left scrambling to put together packages and marketing plans with the hope of getting at least some heads in beds during this time of market meltdown. Hoteliers were thus confronted with a new problem: how does one build effective packages to develop a Staycation demand base from scratch? In the ensuing turmoil, many plans were implemented,...
