lure agency
Unlocking the Secrets: The Unseen Forces Behind Hospitality Brand Success
Cory Falter | March 20, 2024
By Cory Falter Forget everything you thought you knew about branding. Unfortunately, there is a common misconception about what branding actually means. While a logo and color scheme are undoubtedly crucial branding elements, this surface-level understanding overlooks the deeper, more impactful layers of brand strategy, especially in a sector as dynamic and creative as hospitality. Let’s dive into the importance of a brand strategy and explore whether it’s time to consider working with a hospitality branding agency. The Heart of Hospitality B2B Brand Strategy Branding is more than skin deep. It’s the foundation of your ident...
6 Tips to Fly Away with Direct Hotel Bookings in 2018
Lure Agency | December 20, 2017
While online travel agencies (OTAs) such as Travelocity and Hotels.com are an important marketing component to a hotel, it's crucial for property owners and managers to also utilize internal sources for revenue generation and to increase hotel bookings. Digital marketing offers amazing opportunities for properties of all sizes and shapes – from boutique hotels to all-suite resorts – to stabilize the booking field using leading marketing tools and tactics. We have a few ideas to help out. Get Smart with Web Design It's not unusual for travelers shopping on OTA's to visit the hotel's website directly in order to learn more abo...
Heal Your Hotel Sales Pipeline! The Secret To Relieving RFP Fatigue
Lure Agency | December 6, 2017
The original concept of the RFP was created with good intentions. It was originally developed as a standardized process for submitting clear and consistent information between the planner and the property. Boost Efforts With This Hotel Sales Technique Most recently, online platforms hit the market in a big way enabling companies to distribute dozens of RFPs with ease. This shift of enablement has increased submissions. The volume has spiked and managing the process has become overwhelming, decreasing response time and ultimately conversion rates. Can't we all agree? Responding to RFPs can be a daunting, but necessary, task that requires...
Get out of Your Blog Fog – 5 Reasons You Should Be Blogging for Your Hotel Now
Cory Falter | September 28, 2016
By Cory Falter There's no doubt about it, in today's online-centric world if you aren't blogging then you're simply pouring revenue down the drain. Business blogging is essential, your business blog is a place to share insights, current events and general useful information. Invest in a content publication strategy starting with a blog, and reap the rewards. Search visibility, leads, sales and so much more will improve with a successful blog. To help drive home our point, here are our top 5 reasons why blogging is essential. REGULAR BLOGGING FOR HOTELS DELIVERS…. New Search Engine Ranking Heights How are you supposed to attract f...
From Looking to Booking – Digital Marketing Tips for Luxury Properties
Susan Tucker | September 18, 2016
By Susan Tucker By now you've probably heard it enough to know that in today's digital age every hotelier must have an online presence in order to effectively reach current and potential guests. Particularly unique and independent properties, which may not yet have the benefit of widespread brand recognition. Now that the public is exposed to more media than any time in history, the success of your luxury property will depend on the ability to really hone in on how to attract the right kind of guests. It's not about making your reach more expansive, it's about creating a digital action plan with a goal of precision targeting and engagin...
