luxury branding
An Insight Into the State of Luxury Branding Today
Dr Florent Girardin | March 16, 2023
By Dr. Florent Girardin, Beatrice Venturini The concept of what makes a luxury brand an attractive option worth buying into is undergoing a massive mind shift. This is especially true for the future luxury consumers, often referred to as the Millennials and Gen Z, or even more precisely HENRYs (‘High earners, not rich yet’). A 20+ years’ supply of new customers to be precise. This younger group of would-be spenders are developing a different approach to the idea of what a luxury brand should entail compared to the older generations of consumers. They value luxury experience more than luxury products and are thereby looking for mo...
Luxury Hospitality and the Risk of Obsolescence
Stuart Pallister | February 4, 2019
By Stuart Pallister Luxury hospitality is at risk of becoming obsolete, according to PwC Global industry leader for hospitality and tourism, Nicolas Mayer. That's because it no longer fulfills the 'needs and desires' of clients that they couldn't get elsewhere. Mayer told EHL students recently in classroom sessions that, in decades gone by, luxury had involved 'standard expectations' about security, beautiful surroundings and service levels that guests were willing to pay for. Whereas now, this brand promise and standardization, this consistency promise, doesn't need to be obtained from a luxury operator anymore. You can get it online a...
Study by Consultancy, Luxury Branding, Ranks the World’s Most Popular Hotel Brands for 2015
Luxury Branding | October 1, 2015
List includes surprising global winners and losers; underscores the influence of social media and public opinion among high-end consumers LONDON, UK (October 1, 2015)—A new study by Luxury Branding, a London-based consultancy that specializes in the global luxury market, reveals a fresh and unexpected ranking of the most popular high-end hotels and resorts worldwide for 2015. Surprising highlights, based on independent analysis of 2.25 million travellers' reviews, include: The Ritz-Carlton, owned by hotel giant Marriott International, takes top honors by a substantial margin—particularly impressive given its large network ...
