Charging Four Figures by Rethinking the Guest Journey

Adam and Larry Mogelonsky | May 24, 2023

By Adam and Larry Mogelonsky A broad prediction the two of us have for the rest of the rest of the decade is that luxury travel will boom, with many hotels easily surpassing four figures in their nightly rates. Hardly an outlier in this prediction, what many hoteliers may be taking for granted is the psychological expectations that occur when you cross this chasm. That is, with great rates come great responsibility. What you may be forgetting in this ‘rate inflation’ environment is that the luxury traveler is equally, if not more, savvy than the regular consumer. They know what they want and have plenty of options for other hotels s...