luxury hotels
Looking at the Halekulani for How to Continually Surprise Guests
Adam and Larry Mogelonsky | September 11, 2024
By Adam and Larry Mogelonsky In the realm of luxury and ultra-luxury hotels, where room rates often exceed $1,000 USD per night, the stakes are incredibly high. These properties are not just selling a place to stay; they are crafting experiences that reinforce brand loyalty and elevate the guest's perception of value. In such a competitive market, using creativity to differentiate your offerings isn’t just a nice-to-have—it’s essential. Even if your property hasn’t reached this price point yet, there’s much to learn from these high-end strategies. Competitive pricing and attractive packages are important, but they must be matched ...
How EAST Hotels Defines a New Luxury Hotel Category
Adam and Larry Mogelonsky | September 4, 2024
By Adam and Larry Mogelonsky A great motto to live by is that the only constant is change. Right now, in late 2024, the hotel industry has been through the wringer over the past five years, with profound shifts to how we operate as induced by the pandemic, the experience economy, inflation, labor market changes, demographic shifts, climate action policy, the growth of wellness and a host of other forces. From this invisible yet chaotic hand, new brands are nevertheless emerging to triumphantly address the modern traveler. A problem with all this is that most trends can only be identified in hindsight based on concurrent and lagging indicato...
Luxury Hotel Marketing: 5 Key Strategies to Succeed
June 5, 2024
Infinity pools with breathtaking views, spacious beachfront bungalows, exclusive spa treatments, Michelin-star restaurants, exquisite design, and exemplary service are all elements we typically associate with luxury hotels. But how do you communicate the elements that make your hotel exceptional to prospective customers? To be effective, your luxury hotel marketing strategy must tell a story that shows your customers what sets you apart and makes the experiences you offer unique. Importantly, you must actively target a distinct group of customers and ensure your messages appear in all the right places. In this article, we’ll explore t...
The Art of a Great Arrival for Luxury Hotels
Adam and Larry Mogelonsky | May 22, 2024
By Adam Mogelonsky, Larry Mogelonsky In the realm of luxury hotels, guests have a highly discerning eye. And as they say, first impressions are everything. Combining these two, it’s no surprise that resorts and other envious properties around the globe spent an inordinate amount of time and money on crafting a great arrival experience. Having the honor of working with some of these over the years, we can say that there are lessons for all that are replicable at the non-luxury level. To start, you must understand the luxury mindset – something we articulate in our ‘Mille Club’ designation and playbook for clients with ‘mille’...
PODCAST: Why Global Investors Are Returning to Luxury Hotels
JLL | May 10, 2024
The pandemic was difficult for hotels, with lockdowns and health concerns keeping people from traveling too far from home. When and whether they’d recover was questionable. But the turnaround for the luxury end of the sector has been noteworthy. Zach Demuth, JLL’s Global Head of Hotel Research, says that the global hotel liquidity finished at $51 billion last year, noting that more than 20% of the single-asset liquidity was derived from luxury assets. It was one of the highest ever recorded in the hotel sector, according to JLL data. Now, he says, “Global investors are setting their s...
The Next Achievement in Hotels: Quiet Luxury
Mandy Murry | May 7, 2024
By Mandy Murry “IFYKYK” is the unspoken acronym for quiet luxury. It has sprawled beyond HBO’s ‘Succession’ fashion and is now very much the center of travel. Where can one go to stay and experience the ultimate hospitality and great R&R without being looked up and down by others prying to see if their Louis Vuitton is this season? The idea of quiet luxury in hotel accommodations is not the Dubai’ish in your face pizazz, it is the opposite- a respite of sorts that brims with hospitality, modern conveniences, and promises an experience worth talking about. Not loud or in your face, it is understated and not labeled. Th...
Luxury Hotels and a ‘Sense of Place’: The Branding Imperative
Dr. Suzanne Godfrey | April 17, 2024
By Dr. Suzanne Godfrey ‘Sense of place’ has long been a buzz phrase. Linked to a range of disciplines from urban planning to sociology, nowadays it is increasingly being used in the hospitality industry. It captures the physical aspects, culture and history of a place, as well as its impact on the senses, which can trigger emotions. Over time, it can create feelings of familiarity, comfort and security, as well as a sense of belonging: it’s a place where one feels, quite literally, ‘at home’. As we journey on, checking out brand identity examples will give us a better understanding of this concept. Brand differentiation: Locatio...
The Future of Luxury Experiences: Where Luxury Meets Hospitality
Dr. Matthias Fuchs | April 9, 2024
By Dr. Matthias Fuchs The luxury industry is undergoing a change. As a result, its products are reaching more and more people. In order to avoid losing exclusivity and uniqueness, many brands are now relying on ‘experiences’. These are enabling them to strengthen their relationships with their customers, offering them a unique experience without sacrificing status or reputation. The luxury industry is undergoing a phase of transformation. While in the past few used to buy luxury items, many more people are now spending their money on high-end brands. Evidence of this can be seen, for example, with the French fashion house Hermès. ...
