Fairmont Hotel Study Proves Cultural Immersion, Emotional Connection and Place Identity Define “The New Luxury” in Travel

Fairmont | April 14, 2016

Inaugural Luxury Insights Report reveals global trend in travelers seeking emotional connection to historic and iconic hotel destinations NEW YORK CITY - Apr 14, 2016 - Fairmont Hotels & Resorts today released key findings from its Luxury Insights Report: Stewardship of Iconic and Historic Buildings, part of a new series of research-led, data-driven reports focused on current trends in luxury travel. This inaugural volume reveals the vital importance of emotional fulfillment, place identity (the psychological connection to a destination) and cultural immersion in the decision-making process of luxury travelers worldwide. Fairmont...