Lynn Zwibak
It’s Still a Seller’s Market, But Don’t Get Greedy
Lynn Zwibak | May 2, 2024
By Lynn Zwibak In response to the post-pandemic demand surge and faced with constricted inventory due to labor shortages, rising supply costs, and other challenges, hoteliers pushed their prices back to pre-pandemic levels in record time. It was understandable that hoteliers would push rates - a hotel's goal is to maximize revenue and profit, and they had a lot of missed opportunities to make up for. People were so happy to be traveling again that they paid. Sources predict that hotels' pricing power will remain strong. However, we don't need a pandemic recovery to fall into the trap of overpricing. Why do we do this? Misjudg...
From Silos to Synergy: Getting Commercial Teams on the Same Page
Lynn Zwibak | November 21, 2023
By Lynn Zwibak Now that the hotel industry has moved away from siloed departments, you expect your commercial teams to work together. But that’s impossible when each department is still operating independently. Team members outside the revenue-management department often feel mystified by the hotel’s pricing and availability decisions. And that’s holding your hotel back. Picture this: The marketing team dreams up a brilliant marketing campaign. They design beautiful content with compelling text, get it in front of the public through all the proper channels, and then celebrate its success. But the hotel misses forecast and the S...
Revenue Management: It’s Not Just for Revenue Managers Anymore
Lynn Zwibak | September 18, 2023
By Lynn Zwibak How often have you seen this at your hotel: Sales managers referring to the revenue management team as ‘the sales prevention department’ because they keep turning away their leads? Front office complaining about how revenue management keeps selling low opaque rates? Or event managers showing up to pick-up meetings without the answers to the questions they know they will be asked. It doesn’t have to be like this. During more than ten years of on-property revenue management, I experienced this firsthand. I would speak with angry front office agents about how they had walked guests the night before. I would be embroile...
Kennedy Training Network Welcomes Industry Superstars Amber Hurdle, Calvin Stovall, and Lynn Zwibak Into Its New “Network Partners” Confer
Kennedy Training Network | January 24, 2023
Most lodging industry professionals will recognize Kennedy Training Network and its President, Doug Kennedy, from reading his monthly training articles, or from participating in one of the more than 2,450 training workshops and 150 conferences he’s presented at since 1989. Now, in addition to offering its own training programs and support services delivered by the KTN team, Kennedy has personally curated a collection of uniquely talented conference speakers, all of whom have come up through the ranks in the hotel and lodging industry. “I’m often asked by conference planners to recommend additional speakers for the same events I’...
