magid
COVID-19 Recovery: How Hotels Can Reestablish Brand Trust
Dr. Rick Garlick | October 21, 2020
By Dr. Rick Garlick Fall is in full swing and as businesses continue to face myriad challenges related to COVID-19 and economic downturn, brand trust continues to stagnate across the travel, hospitality and leisure sector. As such, several behavioral and attitudinal shifts will have long-term impacts across the industry and cause recovery challenges as consumers resume travel – but there are also some bright spots on the horizon. Where does trust stand? The Magid data shows that, despite significant investments to assure travelers that various venues are safe, the needle is not moving. In April, the first wave of the study showed tha...
Annual Hotel Occupancy Forecast to Decline 29% Over the Next 12 Months With $75 Billion in Projected Revenue Losses
Horwath HTL | August 17, 2020
Magid HTL Forecast Tracker, analyzed in conjunction with Horwath HTL, says COVID-driven declines span both business and leisure travel intentions MINNEAPOLIS, August 17, 2020 – The ongoing impact of the COVID-19 pandemic will lead to a 29% decline in annual hotel occupancy over the next 12 months, resulting in a projected revenue loss for the industry of about $75 Billion in room revenue alone. The estimate is according to the Magid HTL Forecast Tracker, analyzed in conjunction with Horwath HTL, the world’s oldest, largest, and most experienced hotel, tourism, and leisure-consulting brand. The forecast shows declines being driven...
Making Peace With Disruptors
Rick Garlick | August 2, 2018
By Rick Garlick, Ph.D., ISHC When TripAdvisor was first founded in 2000, it was created with the intent of being a travel information site. While the original focus was on professional content, it soon found itself to be the social media site of choice for user-generated travel reviews. Of course, this transparency was not always welcomed by hotel chains. It used to be that hotels could maintain control over the guest feedback process through their internal guest surveys, comment cards, and escalated complaint process. However, TripAdvisor was a very visible resource for guests to bare their hotel experiences, positive and negative, in ...
