magnus friberg
Hoteliers – Make the Most of Your 2019 Tech Budget
Magnus Friberg | October 1, 2018
By Magnus Friberg Autumn isn't the only season that is taking shape right now — for hoteliers, budget planning season is fast approaching. Budget management is always top of mind for hoteliers, but no time more than now, as CFO's and Controllers work to predict expenses and allocate spend for the upcoming year. The question on everyone's mind becomes — where will 2019 investments go? Renovations? Technology? Staffing? Marketing? FF&E? During the budgetary process, there are a number of variables to consider. Primarily, hoteliers tend to focus on guest-facing CAPEX initiatives in the form of property updates — think...
What Hoteliers Can Learn From Other Industries When it Comes to the Mobile Guest Journey
the Author | September 6, 2018
By Magnus Friberg CEO, Zaplox The demand for a seamless, hassle-free mobile customer journey isn't unique to the hospitality industry — rather, it's transforming countless industries around the world. Mobile is quickly becoming the experience modern consumers prefer. Utilizing mobile-optimized websites, apps, on-demand services and push-notifications allows brands to create unique communication streams, and better personalize their offerings. Most would agree that the hospitality industry has been slow to begin this shift into the mobile space. This means that hoteliers have the unique opportunity to learn from the industries that...
FACT: The Mobile Guest Journey Matters
the Author | August 20, 2018
By Magnus Friberg CEO, Zaplox What makes a great guest experience? This is a question that remains top of mind for every hotelier, and the question which drives much of the evolution within our industry. As the guest journey continues to evolve in terms of touchpoints and expectations, hoteliers are expected to adapt and curate a unique and continuously guest-centric experience. While the defining factors of an ideal guest experience may vary based on whom you ask, there are a few indisputable realizations, one of which is this: Hotels must offer a frictionless guest experience, and much of that experience is rooted in mobile. Research...
Checking In: Ensure Your Hotel’s Success with These 3 Things
the Author | January 31, 2018
By Magnus Friberg CEO, Zaplox As a hotelier, there is a simple, albeit crucial, understanding that should guide your on-going business approach: If you aren't looking to the future, you're probably already behind. So how do you keep your finger on the pulse of everything to come in the hospitality realm? Look no further than your guests. It is their needs, preferences, and expectations that will continuously advance and shape the technological and service-based demands of the hotels they stay in. As the travel and hospitality industry adapts to today's guest, one thing has become indisputably clear — convenience and availability a...
Opening Doors and So Much More
the Author | January 23, 2018
By Magnus Friberg CEO, Zaplox In today's modern landscape, constantly evolving with increased technological innovation and demand, we all have a world of choice at our fingertips. Businesses are constantly breaking new ground, embracing rapid marketplace change and redefining the consumer experience. With this realization, comes an increased competitive demand to remain ahead of the curve for each emerging trend, and the hotel and travel industry is no exception. After all, if you're late to embrace a trend that proves to be a defining factor in a positive customer experience, you could lose that customer entirely. So, ask yourself: Wha...
Making Sure That All Doors Are Open for Your Guests
Magnus Friberg | January 9, 2018
By Magnus Friberg CEO, Zaplox No longer do we need the hotel doorman (aka bellman or porter) to assist in opening doors for today's guests. With the emerging advances in technology, guests now have the ability to define and customize their entire hotel experience destiny – including opening doors with mobile keys. Yes, there are still times where a hotel may deliver that one to one experience by showering guests with overflowing service on a personal level. But, the winds of change are at hurricane strength, and through the implementation of technology, hoteliers can now empower their guests to choose the unique levels of service ...
