magnuson
5 Travelling Trends to Consider for Your 2018 Marketing Campaign
Magnuson Worldwide | October 17, 2017
London UK/Spokane WA - October 17, 2017 - When it comes to marketing a hotel business you're in for some tough competition. Being aware of the wider market trends can help you get ahead of the curve by understanding exactly what holidaymakers are looking for. We've identified the five areas you should be considering now for 2018. 1. Foodie tourism Perhaps inspired by mouth-watering snaps on Instagram, foodie tourism is on the rise. It's a simple aspect to demonstrate within your marketing efforts. If you offer great food within your hotel, you could draw in more customers by shouting about it. If food is an area that you struggle with a...
Hotels Should Already be Planning Their 2018 Summer Marketing Campaign, According to Industry Experts
Magnuson Worldwide | October 10, 2017
London UK/Spokane WA - October 10, 2017 - High season might have just drawn to a close but hotels should already be planning their marketing campaign for 2018, hospitality expert Magnuson Worldwide says. In a highly competitive sector, independent hoteliers are often too busy focusing on other areas to really put the time and resources necessary into effective marketing strategies. But they have the power to transform a hotel and deliver greater success. The summer months bring a huge number of opportunities for boutique hotels looking to expand their current customer base, with many local areas playing host to events and festivals. How...
