magnuson hotels
Adnan Malik Appointed as CEO of Magnuson Hotels
Magnuson Hotels | December 20, 2023
20 December 2023 – Magnuson Hotels announces the immediate appointment of Adnan Malik as its new Chief Executive Officer. Malik, previously serving as Chief Revenue Officer, brings a wealth of experience and innovative vision to lead the renowned hotel brand into its next phase of growth. Adnan Malik’s extensive background positions him as a dynamic leader ready to build upon Magnuson Hotels’ established legacy. His strategic prowess and commitment to excellence align seamlessly with the brand’s core values, ensuring a continued trajectory of success. Thomas Magnuson, after dedicating 21 years to steering Magnuson Hotels as CEO...
Magnuson Hotels Independent Collection Welcomes Wafer 450 in Santa Clara California
Magnuson Hotels | March 10, 2023
Magnuson Hotels today announced the addition of Wafer 450 to its Independent Collection portfolio. The 31-room hotel located in Santa Clara is the fourth property added to Magnuson Hotels by California’s Stay Cal Hospitality since 2020, and the 19th hotel the group represents in California. Wafer 450 is located less than 3 miles from San Jose International Airport and Levi’s Stadium. It is a short drive away from corporate offices of leading semiconductor companies like Intel, NVIDIA, AMD and global technology brands Google, Facebook, Netflix and Salesforce. Other attractions nearby include California’s Great America, the Intel Mu...
Magnuson: Big Hotel Brands Ignoring Calls for Fair Franchise Reform
Magnuson Hotels | February 17, 2023
Asian American Hotel Owners, who own more than 60% of total hotel rooms in the USA, say paying franchise corporations up to 20% of the room sales is not sustainable in today’s economy. The group, which employs 4.2 million US workers and is responsible for 1.7% of the US GDP, states that today’s generation of hotel owners cannot be profitable under the current US hotel franchise pricing and requirement structure, most of which was initiated in the 1990s. This week, Choice Hotels joined Marriott in dropping support of the Asian American Hotel Owners Association, distancing themselves from rising calls for hotel fra...
Hoteliers Can Regain Industry Control
Thomas Magnuson | December 5, 2022
By Thomas Magnuson Before 2001, the hotel industry was stable. Owners dealt with seasonality and some occasional minor economic swings, but they could always count on a rebound. Whether operating as a branded or independent hotel, business was built like a layer cake. First, marketing began close to home by identifying all non-leisure business segments within a 50-mile radius of the hotel, such as corporations, factories, industries, energy, construction, transportation, medical, government and educational entities. Direct contact and an offer of direct rates built a base of approximately 50% of the property’s occupancy, coverin...
Post-Covid Hotel Growth Sector – Odds Now on Independents and Non-Traditional Brands
Magnuson Hotels | September 23, 2022
In a presentation to the UK House of Lords last June, we raised the alarm that the UK independent hotelier share of market was declining rapidly, falling from 78% in 2010 to a projected 22% by 2026. Meanwhile in the USA, independent hotel market share has declined from 67% of the USA’s 55,000 hotels in 2003 to less than 40% of US hotels today. So how did we get here? Rapid supply growth via brands and Airbnb. From 2008-2010, the USA hotel supply grew by 17.5%, largely driven by IHG new builds. UK supply rise fuelled by Travelodge and Premier Inns, took on Starbucks approach of ‘a hotel on every corner’ to saturate markets. ...
Local Market Growth: A Return to the Lost Skills of Filling a Hotel
Magnuson Hotels | April 1, 2022
April 1, 2022 – We have been trained in recent years to fear the word ‘artisan’. Hoisted over your favorite coffee house, bakery or even rug shop, it usually means that you’re about to pay significantly more than you would normally budget. But you feel good about it, because even if you secretly like instant coffee more, you’re supporting skills which otherwise might be lost. You feel that you’re making the world a better place. And the fact is that – coffee making aside – we are losing skills all the time. If we in the hotel sector were to look back into the not-too-distant past, we would find a whole set of abilities whi...
Heart of a Lion: The Harsh Reality of Entrepreneurship
Magnuson Hotels | February 17, 2021
By Thomas Magnuson There are a billion different reasons which drive people to become entrepreneurs. Some people are driven by a desire to help people and some people just want to go for money. I don’t think Jeff Bezos thinks about money at all and I don’t think Bill Gates did either. I truly think Jeff Bezos was consumed with efficiency and providing more things at a lower cost. I think Bill Gates’ dream was putting a computer on every desktop in the world and imagining the increased standard of living if everyone could have open access to education. Whatever the reason, the reality is the same for everyone, whether it’s rom...
Small Company: Big Technology. Compete Against the Big Boys From Your Garage
Thomas Magnuson | February 11, 2021
By Thomas Magnuson Pepperdine Graziago Professor John Mooney, Academic Director, Executive Doctorate of Business Administration and Associate Professor at Pepperdine Graziadio Business School in conversation with Thomas Magnuson (MBA '89) at January 2021's "Graziadio Day Around the World: Europe." Freely-available technology means anybody can start a global company. Despite today's conditions, there's never been a better time for small businesses to go big. Melissa and I started out of our house with two old Mac computers and 12 small motel affiliates as our first customers. Around 2000, right at the early days of the Internet, we ...
