Independent Hotels Have the Key Ingredients to Steal Share From Branded Hotels

Mailys Pensivy | July 20, 2021

By Mailys Pensivy   The top factors influencing a guest’s choice in hotel accommodation according to STR Research in May 2021 are: location, price & value for money, cancellation policy, previous stay, positive reviews/personal recommendations. Although most factors have been in the top 5 before COVID-19, the way each affects the booking decision has changed. By focusing on these 5 factors, independent hotels have the competitive advantages to steal share from branded hotels.   1. Location COVID-19 has changed how far guests are able or willing to go for their next vacation. After so many restrictions, travelers ...