mainland china
STR: Mainland China Hotel Industry Shows Early Signs of Performance Recovery
STR | April 2, 2020
BEIJING—Mainland China’s daily hotel occupancy reached an absolute level of 31.8% on 28 March, up from a low of 7.4% during the first week of February, according to preliminary data from STR. Additionally, opening rates have been significant in key markets across the region. “We’re seeing green shoots in hotel occupancy figures, but we must stress that these are only early signs of a recovery that is likely to develop slowly,” said Christine Liu, STR’s regional manager for North Asia. “Some of the demand stems from corporate travel, primarily within the same province, as well as small-scale meetings. Additionally, hotels are ...
PolyU Study Finds Mainland China Lagging in Hotel Theming
December 21, 2016
21 December 2016 Chinese hotels are a long way behind their Western counterparts in developing themed hotels to differentiate themselves in a highly competitive market, suggest Postdoctoral Fellow Philipp Wassler and Associate Professor Kam Hung of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-author in a recently published research article. By investigating the views of hoteliers from the Chinese mainland, the researchers offer an insightful perspective on the possibilities for hotel theming in the country, identifying various opportunities for themed hotels to gain competitive advan...
