Compare Yourself to the Best

Shep Hyken | October 22, 2020

By Shep Hyken Stop comparing yourself to the competition. It’s okay to ask yourself, “What are they doing that we aren’t?” However, that can be a dangerous question. I use the word dangerous to warn you that all you are doing is “baseline thinking.” I call it that because it’s at the base. Realize that others in your industry are probably asking themselves the same question. If all you do is copy your competitor, then you risk being the same as them—not an organization that’s different, and ideally better. In worst-case scenarios, you become a commodity. It doesn’t matter if you’re B2B or B2C, you become just ...