4 Ways to Use Big Data to Enhance Guest Service and Maximize Hotel Revenue

Manon Campbell | March 15, 2021

By Manon Campbell The world's most valuable resource is no longer oil. It's data. Smartphones and the internet have made data the currency of our times. Nearly every activity, whether it's going for a run or watching TV, creates a digital trace to be tracked and analyzed. Data's influence on the hospitality industry is nothing new. But hoteliers still are grappling with the concept of big data, referring to the large volume of data that inundates businesses on a day-to-day basis. After all, it's not the amount of data that's important; it's what you do with it that matters. Tapping the power of big data can yield significant di...