Hospitality, Meet the Digital Age: Three Ways Hotel Loyalty Programs are Improving

Marc Berman | May 2, 2017

By Marc Berman Does anyone remember what it was like to plan a trip before the days of the internet? Travel agencies were our best friends and we got around in new and foreign places by looking at maps--the paper kind. Traveling today is an entirely different experience, most organized through a smartphone. I'm not sure how I'd get from point A to point B without mine. Loyalty programs, a key element of the travel experience for seasoned travelers, aren't left out of this need for digital elements. So why aren't these two elements put together more often? To add more fuel to the fire, Millennials (today's largest and...