margaret mastrogiacomo
Top 5 Things You Need to Know Now in Hotel Digital Marketing: January Edition
Margaret Mastrogiacomo | January 20, 2021
By Margaret Mastrogiacomo As hotel marketers embark on 2021, it’s important to stay ahead of the curve with the latest digital trends. This month, Yelp launches a new rating feature for COVID-19 compliance measures, YouTube launches audio ads, and web design takes inspiration from nature. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing. 1. Search: Yelp launches new rating feature for community to leave feedback on local business social distancing and mask compliance. Yelp now lets users leave feedback on local businesses’ health and safety compliance around COVID-19...
Top 5 Things You Need to Know Now in Hotel Digital Marketing: December Edition
Margaret Mastrogiacomo | December 23, 2020
By Margaret Mastrogiacomo With hotel marketers around the world ready for a reset, 2021 can’t come soon enough. If you haven’t already, now is the time to finalize your 2021 marketing plan and ensure your strategy is ahead of the curve. This month, Google debuted a trio of new tools to help destinations and hotels use search data to identify and analyze travel demand, Instagram expands new Guides feature to all users, and retro fonts make a comeback in web design. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing. 1. Search: Google launches ‘Travel Insights with Goog...
Top 5 Things You Need to Know Now in Hotel Digital Marketing: November Edition
Margaret Mastrogiacomo | November 16, 2020
By Margaret Mastrogiacomo With Cyber Monday and 2021 around the corner, it’s important to keep a pulse on the evolving digital landscape to elevate your digital strategy and maximize revenue. This month, Microsoft Ads makes promotion extensions available in time for the holidays, leverage CRM to drive ancillary revenue, and Facebook adds new shopping audiences. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing. 1. Search: Microsoft Advertising rolls out promotion extensions. Promotion extensions are now available for Microsoft Advertising accounts in the U.S. These are ...
How to Prepare a Successful 2021 Hotel Digital Strategy & Marketing Budget Amidst COVID-19
Margaret Mastrogiacomo | November 10, 2020
By Margaret Mastrogiacomo Budgeting season is a time to analyze your hotel’s marketing and technology initiatives from the last year and set a new plan in action to achieve greater success. Today, many sources project that the COVID-19 pandemic will continue to impact the hospitality industry for years to come, which makes budget planning for 2021 even more complex. In light of this, it’s important to have an idea of where the industry is heading and keep forecasted trends for 2021 top of mind when determining how to allocate your marketing dollars. When putting together your budget, investing in the right marketing initiatives is j...
Top 5 Things You Need to Know Now in Hotel Digital Marketing: October Edition
Margaret Mastrogiacomo | October 19, 2020
By Margaret Mastrogiacomo As hotel marketers plan for a strong Q4, it’s important to keep a pulse on the evolving digital landscape, especially when planning for success in 2021. This month, Google officially launches a new custom audiences feature, YouTube launches YouTube Shorts, and new Google insights might give hotel marketers the campaign inspiration they need. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing. 1. Search: Google custom audiences are now officially live to drive persona-based marketing. Last year at Google Marketing Live, Google announced it would ...
Top 5 Things You Need to Know Now in Hotel Digital Marketing: September Edition
Margaret Mastrogiacomo | September 16, 2020
By Margaret Mastrogiacomo As the holiday season swiftly approaches, it’s important to keep a pulse on the evolving digital landscape to keep your digital strategy ahead of the curve. This month, Microsoft Ads expands LinkedIn targeting availability, Connected TV advertising continues to grow, and mixing realism with illustration is a design trend that arrives just in time for the holidays. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing. 1. Search: Microsoft Advertising expands LinkedIn profile targeting to more countries. Microsoft first opened LinkedIn Profile data ...
Top 5 Things You Need to Know Now in Hotel Digital Marketing: August Edition
Margaret Mastrogiacomo | August 18, 2020
By Margaret Mastrogiacomo As Q3 comes to an end and hoteliers prepare their Q4 digital strategy, it’s important to keep a pulse on the evolving digital landscape to make a greater impact on performance. This month, Google Search added flight and hotel features around COVID-19, Instagram launched Reels, and breaking the rules of typography becomes a budding design trend. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing. 1. Search: Google search adds flight and hotel features around COVID-19. After a few weeks of testing, Google has officially launched new flight search ...
Top 5 Things You Need to Know Now in Hotel Digital Marketing: July Edition
Margaret Mastrogiacomo | July 15, 2020
By Margaret Mastrogiacomo As hoteliers plan their Q3 marketing strategy, it’s important to keep a pulse on the evolving digital landscape to make a greater impact on performance. This month, Google announced updates to Google Image results, Twitter tests audio tweets, and CTV ads rise in popularity. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing. 1. Search: Google Image tests add more facts about images with the Knowledge Graph. Google announced it has launched a new feature within Google Image search on mobile to show quick facts about each image in search results. ...
