mariana mechoso safer
Mariana Safer of HEBS Digital to Be Honored at HSMAI’s 2018 Adrian Awards as a Top 25 Extraordinary Mind in Hospitality
HEBS Digital | January 15, 2018
Summary: HEBS Digital's SVP of Client Success, Mariana Mechoso Safer, has been included in the "Top 25 Most Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization" class of 2017. NEW YORK, NY (January 15, 2018) – Hospitality Sales & Marketing Association International (HSMAI) has awarded Mariana Mechoso Safer, Senior Vice President of Client Success at HEBS Digital, a spot on the 2017 list of the "Top 25 Most Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization." This is the third such honor to be given to a HEBS Digital team member, following the selection of Jason Price, Executive Vice...
The Smart Hotelier’s Guide to 2017 Digital Marketing Budget Planning
the Authors and HeBS Digital | September 8, 2016
By Max Starkov and Mariana Mechoso Safer According to Morgan Stanley Research, the OTAs are about to collect over $16 billion in commissions this year. OTA revenues are projected to surpass hotel website revenue even for the top hotel brands, unlike the other main travel sectors airlines, car rental and cruise lines, where OTAs are losing market share to direct bookings (PhoCusWright). How are we letting this happen in our industry? Hoteliers who are under-investing in digital technology and marketing and not optimizing their distribution channel mix are increasingly over dependent on the OTAs. The Smart Hotelier's Guide to 2017 Digital...
