New Market Force Study Finds Marriott and Hampton Are America’s Favorite Hotel Chains

Market Force Information | September 13, 2016

LOUISVILLE, Colo., Sept. 13, 2016 — According to a large-scale consumer study conducted by Market Force Information® (Market Force), a leader in customer experience management, Marriott is consumers' favorite brand among major hotel and motel chains. The study also found that, while many are using mobile apps to find and book hotels, newer technologies such as check-in kiosks aren't yet enjoying the same level of success. More than 9,000 consumers were polled for the study, which was designed to uncover which hotel and motel brands are excelling, competitive differentiators, hospitality technology usage and satisfaction with t...