Market Recovery Monitor
Hotel Occupancy Slows as the Holidays Near
STR | December 22, 2022
Note: The Market Recovery Monitor will be off for the holidays during the final week of December. The next and final edition of the MRM is scheduled to run on 6 January. Beginning 13 January, the MRM will be replaced by a new series, “STR Weekly Insights.” Methodology update: This will be one of the final weekly analyses to utilize STR’s current non-participant modeling methodology and U.S. Top 25 Markets. In 2023, Las Vegas will replace Norfolk/Virginia Beach in the Top 25. Read more HERE. Key Takeaways: U.S. occupancy began the normal pre-holiday decline Skiing areas posted the highest ADR increases in the U.S...
As Spring Break Volume Dipped, U.S. Hotel Occupancy Saw Decrease
STR | April 1, 2022
As Spring Break travel volume dipped, the U.S. hotel industry saw weekly occupancy decrease 1.3 percentage points to 65.5% for the week of 20-26 March 2022. As compared with a year ago, average occupancy for the past two weeks combined was nearly eight percentage points higher, while the gap to 2019 was down to five percentage points. Average daily rate (ADR) also softened 1.5% week on week with the absolute level (US$149) the third highest in history. With lower occupancy and ADR, revenue per available room (RevPAR) decreased 3.5% from the week prior. While the country saw an overall seasonal slowing in occupancy, several markets saw thei...
U.S. Spring Break Destinations Continue Dominance With Peak Still to Come
STR | March 23, 2022
Leisure travel continues to be particularly strong in the U.S. as spring kicks into gear, and the biggest hotel performance wins recently have come in those U.S. markets that are traditional Spring Break destinations. At the same time, major urban centers are seeing some return of transient business demand along with increases in group bookings. Since last month’s update, travelers have continued to seek relief and respite in warmer or winter-fun locales, as shown by hotel performance data for the four weeks ending 12 March 2022. This is an especially good sign for the industry as the largest percentage of K-12 students are not expected...
Market Recovery Monitor as of 5 March 2022
STR | March 11, 2022
U.S. hotel weekly occupancy slipped a bit in the most recent week of reporting (27 February-5 March 2022), falling to 61.2% from 62.2% the week prior. While all attention is focused on rising gas prices and the potential impact on hotel demand, this week’s decrease was due to a weaker Sunday as the previous Sunday benefited from the Presidents’ Day holiday. Excluding Sunday, occupancy for the remaining six days reached 63.2%, the highest six-day result in the country since mid-November. Average daily rate (ADR) declined 4.2% post-holiday, but the absolute level remained above where it was in the comparable week of 2019. Revenue per avail...
U.S. Hotel Market Recovery Monitor – 19 February 2022
STR | February 25, 2022
Driven by the Presidents’ Day holiday weekend, U.S. leisure travel made a big comeback and pushed occupancy 4.6 percentage points to 59.1% during the week of 13-19 February 2022. That was the highest level of the past 13 weeks and the second consecutive week in which occupancy expanded by more than four percentage points from the previous 7-day period. The demand expansion was somewhat widespread as 40% of the 166 STR-defined U.S. markets reported weekly occupancy of 60% or more. Additionally, more than half of all markets saw occupancy surpass 70% over the weekend leading up to the holiday. Average daily rate (ADR) also advanced, increasin...
Standout Markets Come Back to Earth With More “Normal” Performance Across the U.S.
STR | February 23, 2022
STR’s latest 28-day visuals show markets collectively getting closer to their seasonal performance expectations. The leaders and laggards are highlighted in the “bubble” charts below with averages covering the four weeks ending 12 February. Among the Top 25 Markets, four of five leaders have recently outpaced their comparable revenue per available room (RevPAR) from 2019. Miami had the top four-week RevPAR (US$203) and a RevPAR index score of 104 (4% above the 2019 comp) after hitting 161 last month. Oahu’s RevPAR of US$145 made it the second best among large markets, still, it was downgraded from “high-flyer” status with a Rev...
More States Close in on 2019 RevPAR, Stalled States Holding Back U.S. Average 22 November 2021
STR | November 22, 2021
STR’s latest 51-chart map shows a variety of recent national/regional trends as well as the general pace of the industry’s continued recovery. For the four weeks ending with 13 November 2021, more states closed the gap or exceeded their 2019 levels in revenue per available room (RevPAR) on a total-room-inventory (TRI) basis. Keystone markets, however, remain persistent holdouts toward further national recovery. Higher-than-expected average daily rate (ADR) along with strong weekend demand continue to underpin recovery. A total of 24 states recently outperformed their 2019 comparable period RevPAR, up from 18 states last month. The n...
RevPAR Looking More Like 2019 for Much of U.S.; D.C. and New York State Still Behind
STR | October 25, 2021
STR’s latest 51-chart map shows a variety of recent national/regional trends as well as the general pace of the industry’s continued recovery. During the early weeks of autumn, revenue per available room (RevPAR) on a total-room-inventory (TRI) basis looked like 2019 for more markets. For the four weeks ending 16 October, 18 states outperformed their comparable 2019 RevPAR. That number was down from 21 states last month, but if we widen to “close misses” (i.e., an index score of 90 or higher), 37 states showed at least respectable returns toward their normal RevPAR. Compared with 2019, the best recent four-week RevPAR surpluses ...
