market research
Mews Welcomes Hospitality Innovator Wouter Geerts as New Director of Market Research & Intelligence
MEWS | November 2, 2023
Geerts joins Mews from Skift and is set to spearhead the new function within the business. [AMSTERDAM, 2 November] – Mews, the industry-leading hospitality cloud, has announced that Wouter Geerts has joined its team in the role of Director of Market Research & Intelligence. “I’m delighted to join Mews at such an exciting moment in their journey,” said Geerts. “Mews has always been on my radar because of their forward-thinking approach to data and innovation, and I can’t wait to get started.” Mews is creating a dedicated Market Research & Intelligence function, whose role will be to ensure that the company is always ...
Using Your Loyalty-Reward Program to Improve Word-of-Mouth About Your Hospitality Business
THE PENN STATE SCHOOL OF HOSPITALITY MANAGEMENT | February 16, 2022
UNIVERSITY PARK, PA — February 16, 2022 — New research from Penn State’s School of Hospitality Management found that companies like airlines and hotels can use their loyalty-reward programs to improve word-of-mouth about their business, both online and in the real world. Research has repeatedly validated the well-worn cliché that word-of-mouth is the best form of advertising. Today, unpaid product and business reviews on sites like Yelp and TripAdvisor constitute a digital form of word-of-mouth that is more important than ever to the success of businesses. Anna Mattila, Marriott Professor of Lodging Management in the School of Ho...
Tourism Tidbits: Developing a Tourism Marketing Plan in a Changing World
Dr. Peter Tarlow | September 7, 2018
By Dr. Peter Tarlow Anyone who even briefly watches the news cannot help but be aware that the world is changing rapidly and the tourism and travel industry continues to face numerous challenges. From hostilities in the Middle East to the up and down cost of fuel, from tsunamis in Asia to crime waves and kidnappings in Latin America, tourism officials often find themselves "hostages of current events." Tourism, and its travel and hospitality related industries, often base their business designs on market share, product improvement, and other non customer-centric designs. As tourism becomes an ever more competitive industry, ge...
How Destination Marketing Organizations Can Better Defend Their Budgets
Carolyn Childs | January 17, 2018
Don't wait for budget kick-back to happen. Here's how to be better prepared with data and arguments so you can retain valuable destination marketing budget By Carolyn Childs It's brutal reality. Many destination marketing organisations (DMOs) are now tasked with doing more with a lot less money. Marketing money is tight most places. US States are facing dramatic budget cuts. (Brand USA may even be scrapped.) Visit Britain has suffered years of cuts. There are many examples around the world. So what can DMOs do to better manage the process? Having worked closely with DMOs over the years, MyTravelResearch.com believes it's time for destin...
