Hospitality Financial Leadership – Rooms Market Segmentation

David Lund | September 28, 2021

By David Lund One of the most overlooked tools hotelier have is the ability to create and use rooms market segmentations. Market segments are customer types not geographical. In the manufacturing world, like the old days with VCRs, you have one company making several differ lines of VCRs because they cannot sell all of their manufacturing capacity to just one segment. There are different types of VCR customers. The same goes for hotels and that is what this piece is all about: customer rooms market segmentations. The reason why we do not use geography for rooms market segmentation application is we want to know the different primary rea...